Soraida is our Midland Store Manager. Soraida (So-Rye-Da) has been managing music and multimedia retail stores since 2008. She has been a professional musician since 2006 and has played in many bands playing bass, guitar, violin, mandolin, drums and singing vocals. She has played many genres such as Alternative Country, Blues, Jazz, Rockabilly, and Death Metal, to name a few. She has a background in Light Design and Audio Engineering. She also owns and operates her own Karaoke and Audio Production business.